Tuesday, May 22, 2012

Pulled Pork Sandwiches....With a Side of Humility


Ten days ago, I was driving with my wife, we were discussing our BBQ Sauce and Spice Rub that we sell and I mentioned that I would like to look into opening a food booth at a carnival or fair this summer to sell BBQ.  Yesterday, I removed the last bit of equipment from the parking lot where we opened our first BBQ concession. 

This may seem to be less-than-prudent and maybe even a bit rushed.  It was but, you know, the longer you put off, plan and wait for the perfect time, you realize there is no perfect time and you just have to jump in.  This was something I had thought of and planned for years and ten days ago, all I had was years of inactivity to look back on.

Six days ago, on a shoestring of a budget, we bought the bare essentials, bartered some of my sauce for some after-hours time in a licensed commercial kitchen to do my prep work and I convinced a not so receptive health inspector that I knew what I was doing, I was competent and begged him for a chance to set up.  Then, I had to sweet talk the local Fire Marshall's secretary and remind her of my 6 years of fire protection and suppression experience and gently pull the mandatory fire permit from her grasp. 

I lined up my friend Dean, my sister and brothers to help run the BBQ tent, expecting that I would not be able to pay any of them for their time, except in food of course. Over the four days the carnival ran, I slept no more than a few hours, when I could, partly because I needed to look after the smokers, but mainly because of my nerves. 

Costs were high and I made some foolish mistakes but we didn't lose any money.  I worked hard for a few bucks but as I look back on this, the true value of the experience stands firm in my mind.  This is something that I hope to continue to pursue over the summer.  There is a great deal of information that will be gleaned over the next few days as we reflect and try to take notes.  This information is only attainable from the actual experience.  This alone, is of great value and will help tremendously if we chose to repeat the famous Pulled Pork Tent. 

For me, there is a great deal of value in the experience.  My wife and I did this together, but I know she was doing it for me.  She has zoned out of more than a few of my "we should sell BBQ at carnivals" talks over the years.  Furthermore, I had an entirely different experience than she did.  I was there, alone at night and early in the morning and I had to deal with the stress and guilt imagining if it didn't work.  How selfish of me to risk our money for my personal dream.  Without the constant strength and reassurance of my wife along for the ride, I know I couldn't have seen this through. 

I also had the great pleasure of meeting a great group of guys.  Carnival workers and other vendors who knew I was green and extended themselves, because they were gentlemen.  I know what I have thought of carnival workers in the past, and maybe some of that is true about other Carnies, but not the ones I met.  I'd like to tell you about one of these guys in particular.  His name is David, not Dave, and that's exactly how he introduced himself.  He's been "working shows" his entire life.  His family owns the largest Carnival in Florida and he's worked it since he was a child.  From November to April he works in Florida.  In the summer, the family business shuts down or heads to "winter quarters".  That's when David heads north and works here, in New Jersey.  Come September, he'll head back home, visiting some friends along the way and then he plays golf for two months, until the family business calls.  I'm not kidding. 

I hung out with David quite a bit over the last few days and I learned more than just the questions I asked him.  After the first day, I noticed that he had an assistant, or that's what I thought.  His name was Mikey and he hadn't said a word to me yet.  I asked David about his assistant Mikey and what followed was one of the most remarkable stories I have ever heard.  David explained that last year, he was in North Carolina, helping a friend at a ten-day carnival before he headed home.  He noticed a man, walking around by himself, for days at this carnival and finally approached him.  That's how he met Mikey.  Mikey's father and mother had died a few years back.  He wasn't able to take care of himself, so Mikey went to live with his brother, who had been shot and killed the day before the carnival started.  Mikey was walking around the carnival, alone as David had observed, because he was.  No money, no home, no family.  David took Mikey back home to Florida, gave him a room at his house, some cash for food and smokes and a permanent, paid spot on his family's carnival.  When the season was over, David called up to his New Jersey boss to discuss a job for Mikey.  By that time, all the spots were full, but Mikey came to work anyway.  What Mikey didn't know; David paid his salary every week, last summer while he learned how to work a "show". 

They work during the day setting up rides, game booths and the concession trailers.  When the carnival opens, some of the guys go to the bunk house to "rack up" or sleep and others are assigned to work the rides.  David changes into some khaki shorts and a golf shirt and quietly walks through the crowd just observing.  I asked him why he does this and he pretended not to hear me. 

Here is a guy that doesn't have to work another carnival for the rest of his life, in fact, he probably doesn't have to even work ever again in his life, yet he does.  He says that he loves it.  That may be true, but after hearing the story of Mikey, I can't help but think there may be other reasons too. 

I left the carnival with all of my money (back in my wife's possession), a great appreciation of my friends and family who came out to help at the booth or look after my kids or lied to me when they said that wanted to eat pulled pork sandwiches four nights in a row and insisted on paying full price and I left the carnival realizing that perception isn't always reality.  It certainly wasn't with my new friend David.  See you next year, Buddy.

      






Tuesday, May 8, 2012

The Salt Of The Earth

I am not one that loves the spotlight, I don't like public speaking.  I usually just prefer to blend in.  There are two situations where my personal preferences are overshadowed; cooking for others and my opinions.  The latter, you may say I can help, but I really can't.  I only speak when I know I'm right (I said this in a sarcastic voice). 
As I have said before, I cook out of love for those I serve, I don't cook for the attention.  I don't cook for praise and I never ask if you enjoyed my food.  Of course, I care about how people perceive my food, if they enjoy it or not,  but I hate the feeling of soliciting some positive feedback so I keep quiet. 

I cook quite a bit for my church during the fall and winter.  During the summer, I cook almost exclusively at my church's summer camp.  This is my service, provided to people I love and I get uncomfortable when people compliment my food.  I don't think I cook anything too amazing, everything I cook is homemade, just like I cook at home.  Maybe part of the uncomfortable attention I receive is partially due to the fact that I'm a guy and the cooking has traditionally been handled by the ladies.  I, however, think it has to do less with me and more, if not everything to do with the preparation.  More specifically, how seasoning is applied.  Recently, Food Network personality Michael Symon said something that I have thought for years but have been unable to put into words.  He posted the following on Twitter; "If you don't cook with salt and your friends say your food tastes good, they are lying".  I couldn't agree more, but allow me to expand on this thought.  People always compliment food that is properly seasoned.  The ability to properly season food and understand how to develop more complex, deep and memorable flavors in meals lays entirely on the shoulders of your ability to master the use of salt (and other things!). 

I have heard people say how they wished they could recreate a dish from a certain restaurant that they love.  It's not so hard, just use more salt than you normally use.  It wasn't by accident that one of the first products I decided to sell was a super premium, high-end salt.  For a home cook, mastering the use of salt and other seasonings will translate into consistently better food, faster than any technical mastery. 
To highlight this point, today I made some of my "famous" Roasted Corn Salsa.  Famous is in quotations to emphasize how the use of this term is not my own.  Using the term "famous" to describe my own food seems somewhat conceited, but this salsa has a reputation around my church's summer camp.  I made this a few years back and it has been a perennial favorite ever since.  I learned the basics of this recipe while working in the kitchen of a restaurant years ago. 
A few years back, I had a dinner to cook at "The Camp".  I was shopping and stumbled onto a crate of 50 or so ears of fresh corn.  I couldn't help myself and impulsively bought the case of corn.  Now what?  I had a dinner that night and had to find a use for 50 ears of corn.  I remembered the salsa recipe and went for it, with a few modifications.  It's fresh, it's pretty easy to make and always leaves a great impression on the crowd.  The secret...just use good salt!  I'm not kidding.  There's a few other unexpected ingredients but that's basically it. 

So now that I've proven my point, there are just a few other matters to address.   As I write this, I am preparing for the anti-salt argument.  All I say is prove it.  Prove that salt is bad for me, prove that its worse than any processed food and prove it without the help of some ancient medical journal.  The human body requires salt.  I require salt and your taste buds require salt, you may not know it yet.   

"Trust no man unless you have eaten much salt with him." - Marcus Tullius Cicero (106-43BC)



For my Salsa Recipe visit my store listed below:




Tuesday, May 1, 2012

Don't Eat The Hot Dogs


We have all heard of the game "telephone"?  Well, if you haven't, let me sum it up.  Typically, a group of persons participate by receiving a message and "repeating" the message to another, until the original message and end result are compared.  The game is used to demonstrate how the original message differs significantly from the ending message. Some people just lack the ability to repeat a message accurately, some people change the message to ensure a different end result.  As communications and "knowledge" increase in this age, the game of telephone has taken on different roles.  Misinformation regarding food seems to be like the sniffles at a preschool; uncontrollable. 

I have been hearing two food myths lately that I would like to specifically address.  I do not seek to persuade you in any direction, my intentions are simply to criticize the myths for their lack of due diligence and encourage the reader to make their own, independent decision.   

As I have stated in my last article, I prefer homemade food over any other kind.  I also prefer "good stuff", by now you probably know what I'm talking about here.  If not, go back and read.  As previously stated, I also have a few exceptions to this rule and I'm not inviting you to judge me.  I make no apologies for this position. 

There are some comments floating around about hot dogs not being biodegradable, thus, they are not suitable for consumption.  I found this quite intriguing so I searched some keywords and found dozens of articles containing the words "biodegradable" and "hot dogs".  I also found several articles speaking of 25 year old hot dogs in landfills.  On its surface, this could be called true.  That is, if all you did was read the two sentences in the search results and did not seek the truth any further than just at a glance.  I did, and found dozens of articles criticizing the modern landfill for not allowing natural decomposition to occur.  The articles went on to state how 25 year old hot dogs, corn cobs and lettuce leaves were unearthed.  The authors blamed the suspended state of these items on the landfill design, not the ingredients of hot dogs.

The second myth that has me scratching my head involves the 6,12,15 month old McDonald's cheeseburgers, left out on the counter, which did not decompose, rot or undergo any noticeable changes since it's purchase and abandonment.  In all of these experiments, it is seemingly impossible, that a cheeseburger could just dry out or  dehydrate when left exposed.  Our ancestors dehydrated meat to preserve it, some of us, myself included, still do this now.  Why has nobody even mentioned this?  Has a similar test been performed and reported using organic ground beef, bread and cheese?  Well, actually, according to seriouseats.com, that very test was conducted  (http://aht.seriouseats.com/archives/2010/11/the-burger-lab-revisiting-the-myth-of-the-12-year-old-burger-testing-results.html, 2010).  They prepared 9 samples, some homemade and some from McDonalds, and found no significant difference in any of the samples.  No mold, no rot, actually, besides slight weight loss in all samples, there was really no changes.  This experiment has concluded that the small size and relatively large surface area of all the samples aided to naturally dehydrate and preserve.   

This is a great way to discourage our kids from eating at McDonalds.  It's a great anti-McDonalds "experiment", but the truth is, McDonalds doesn't need this food spin to mobilize people in economic protest.  They can manage without these lies. Beyond this organization demonstrating its value of the dollar over food quality, health, sustainability, fair trade and environmental protections there is little left for any further argument. They can manage simply on the merits of their own racist agendas, for what they support and who they offer their business opportunities and partnerships to.  This is why, among many other reasons,  I do not  economically support McDonalds. 

I am not a person that shies away from a debate.  I say things because I believe in it, and I welcome a debate.  I am not afraid of an opposing point of view.  I can respect that.  What I don't respect is believing hype and internet non-sense and then repeating that non-sense as if it was based on truth.

I was away this weekend, on a golf trip.  I had the pleasure of spending time with a bunch of guys I know well, and one that I didn't.  I spent both 4 hour car rides with him, ate many of our meals next to each other and we played a round of golf together.  I found how similar an outlook we share on food, I respect his knowledge and commitment to a sometimes difficult belief.  We spoke of this McDonald's burger myth.  I wondered what his opinion on the whole debate is.  The response, "the burgers may be a myth, but look at the fries".  After Adam's well-delivered explanation and a day or so of pondering this statement, I have resolved to simply do the experiment myself, fries included.  I will let you know the results, although I still maintain that it really doesn't matter much with talking about McDonald's, there are so many reasons to shun them aside from what we already know; food quality isn't a hallmark of this organization and responsibility is shadowed by profits. 

Just in case you were wondering, I thought I was holding my own on the golf course, until Adam joined my group.  As he watched me for 18 holes, I can only imagine what was going through his mind.  He must have seen me as a gorilla swinging some expensive clubs.  We were very different golfers!