As fast as
real businesses are giving in to the reality of the struggles of this economy,
moving their business out the back door, the cupcakesters are moving in the
front door. Taking advantage of eager
property owners, favorable, short-term rentals and cheap, second hand or home
kitchen equipment, that they have little experience using and they move
in. Cupcake shops lack the real world
expertise to run a profitable business, so instead, they show us their lack of
control when purchasing their ingredients, pass those costs on to the customer and
tack on huge markups for profit. You pay
the price for some recent, know-it- all college grad and their marketing
degree, which of course, lends the knowledge and respect for business that one
would need to participate in such an endeavor.
With arrogance and self-righteousness they sell cupcakes for $4 and $5 a
piece and preside over cake pops, whoopie pies, yogurt shops, gastro pubs and
truffle popcorn producers everywhere as the king of all things trendy, that
also possesses an expiration date. Cupcakes
represent the dumbing down of the skilled trade of baking, they are the triumph
of appearance over substance. They are
given a cold shoulder from real bakers, people who have spent years learning an
art, they are granted credibility from the Food Network and other media outlets
who, are just capitalizing on the trend for their own profits. Nonetheless, they have found a special place
in hearts and town centers of many. Yes,
they remind us of our childhood and some could say they are fun to eat,
although I use a fork most times.
I'm sure
most of us have tried one of these fad cupcakes. Your observation was probably like unto my
own; this thing is way too sweet. Let's
compare these fancied-up, high priced servings of cake to something a bit more
meaningful; pie. When made properly,
with quality ingredients and by someone who cares about the product, pie is
rarely very sweet. Why would you mask
the awesome flavors of the fruit and the hard work that went towards preparing
the dough from scratch? This is the
difference, since pie is relatively NOT considered a fad, it has been spared
the pollution from the trendy types who really have no idea how to bake. Pie is found attractive to different groups of individuals; people who
actually value the food they eat and people who actually value the process
behind producing something good to eat. Pie requires skill, finesse and a thorough
understanding of flavor and appreciation of quality. Pie doesn't have to look attractive, it's not
hiding anything, or trying to divert your attention away from what it
lacks. The skill of a cupcake baker
seems to be more in their ability to dress up the top of an otherwise poorly
baked, small cake.
My cousin
Jess started an interesting project over a year ago. She bought the largest cookbook she could
find, that was filled of pie recipes only.
She then began the arduous task of recreating every pie in that
book. On occasion, when she visits, she
will actually commandeer my kitchen and produce one more pie. Her blog and the picture journal she has
created to chronicle her efforts tells an interesting story and confirms my
thoughts on what baking truly is. Baking
is something that you work on to perfect, it's not something for which a kit is
sold, and it's not something that a bit of fancy camouflage will be sufficient
to make desirable. Follow her blog and
judge for yourself. A year after she
began this project, her technical aptitude and passion is shown in every pie
she shares with us.
I made a pie
this morning with my daughter. She loved
helping measure some ingredients and lay out the crust. I think she loves making pies so much because
she thinks I can't see her when she steals some of the fruit out of the bowl,
but that's fine by me, I had her in the kitchen and that's all that
matters.
As we see
what unfolds around us, with this trend and every other, I can't help but
wonder; is there a strong enough demand for these premium-priced cupcakes to
justify this kind of market expansion? Or, are cupcakes just another soon to be
forgotten, food fad?
**Throughout
this article are pictures of my pie, that I made today and some of my cousin
Jess' creations. I purposely left the
edges of my pie sloppy, because I like making statements. ©2012 http://peace-of-pie.com/