Tuesday, April 3, 2012

All Good Things Must Come To A (Tr)end...


My great-grandparents were immigrants from Italy and Scotland.  They came to this country with little more than the traditions and customs of their respective cultures and made do with what they had in their new home.  Back in those days, there was no obsession with trends like there is today, especially when it came to food.  When it came to food there was a few principles that were followed; they ate what they could afford, cherished and appreciated that food because it was a blessing that brought them back to their homeland (metaphorically, of course). 
As a kid, I remember eating Sunday meals by my Grandparents house and being served a dense brick of yellow cement called Polenta.  While I ate this, I often wondered if there was a single classmate of mine being served the same.  Or how about the wide selection of salt cured meats that I'll just classify into the Sopressata category.  My Grandfather's name was Americo.  He went by the nickname of Kelly his whole life in an attempt to "Americanize" himself to have a better chance of fitting in.  He used to tell me stories of how he would shop for his groceries.  A few times a week, different vendors would travel the streets of his neighborhood with horse-drawn wagons hawking their goods.  There was a cheese man, fruit and vegetable guy, a butcher, and a guy who sold nothing but salt and blocks of ice.  My Grandparents were trendsetters.  They ate free-range, organic and non-GMO meats, fruit, and vegetables.  They drank raw milk and ate raw honey as a special treat.  They supported their local economy because they only bought local. 
As the trend returns, some of us have been doing this for years and sit and watch the marketing machines at work.  They love pitching us these ideas and love more when Polenta is an exotic new side dish to a $27 entree at some three star restaurant in New York.  
You and I know better, we've been there before.  Nothing has changed for us.  Supporting your local businesses and farms make sense just like it did for our Grandparents.  They knew the value to keeping that dollar among their neighbors and they loved knowing the actual person who produced their food. 

So, finally allow me to get to my point here.  The other day, I found something really awesome.  It's called "beef loin flap meat".  Aside from the horrendous name rolling off your tongue like a brick covered in tar, this is a special cut of meat.  I'm giving you time now to go buy some and enjoy it before it follows the path of all the peasant cuts before it.  Hanger steak, flatiron steak, skirt steak, just to name a few, were considered poor, valueless cuts of beef that the butcher would take home to his family instead of wasting.  Slowly, over time, some clever restaurant owners bought these cuts from their purveyors to save some money because butchers would sell them for a fraction of the cost of more popular cuts.  Over time, people started to realize how exquisite and flavorful they really were.  I'll spare you the entire economic explanation here and just ask you to look at the menu the next time you're out.  How does $22 sound for a five ounce piece of flatiron steak.  Have I made my point?

I prepared this beef loin flap three ways.  I grilled some over natural oak charcoal with some hickory smoked sea salt, lemon juice, and olive oil.  I braised some in my slow cooker with a mixture of Asian seasonings and I smoked some over hickory wood with a bit of sea salt.  It's just amazing.  Tender like a filet mignon with the fat and flavor of a rib eye or strip.  Take my advice and enjoy it now at $5.99/ lb.  Soon enough it will be on a menu somewhere like all the other peasant food.   

As I sit here reflecting on my childhood, my family, and the way things are now, I am almost embarrassed that my Grandparents felt so much pressure to fit in and feared discrimination for who they were; that they would suppress their culture to the point of changing names.  Today, everything is politically correct, trendy, soulless, and just generally full of itself with pride for what they have "discovered" or "created".  The same people my ancestors feared are the people pushing this "blended" trendy, culture.  Why do we need this?  My relatives spoke Italian in the privacy of their homes or in the company of those of like background.  Now, every government sign has to be in English and Spanish.  Is this evolution, or the erosion of individual culture and movement toward "sameness"?  A common question throughout my life has been "Is Rocco your REAL name?".  My legal name is Rocco, and my Grandfather's name was Americo, not Kelly.

Wednesday, March 28, 2012

Was The Juice Worth The Squeeze?


I had to take a break from my usual, to report the following experience. I think you will see how this all works together. 

When my wife is home with the kids, she sometimes likes to keep the television on for some background noise.  We are very conscious about what television programming our children see since so much of the content is filled with innuendos, violence, and material that does not conform to our religious views.  That being said, our old fall-back is usually the Food Network.  The shows are family friendly, their commercials are not inappropriate and the bonus... we both love the Food Network.  Since my daughter was old enough to pay attention to the television, she has loved one of the network's personalities; Giada De Laurentiis.  She asks to watch her, wants to cook like her, and reminds us every day that Giada (or Giwada, as my daughter calls her) is on.  A few weeks ago, my wife tells me that Giada is going to be over at a Costco near us signing copies of her new book and we should take our daughter.  I agree and immediately start to envision my daughter being so excited to meet Giada in real life and then my daughter being so disappointed by the rushed and hastened process that is the usual book signing event.  I jokingly tell my wife that if everyone in the world thought of "celebrities" as I do, there would be no celebrities.  Generally, I don't care about famous people.  My wife will tell you that my old saying is "why should we care, do you think they care about you?".  So now, I think that I have adequately set the stage for the trip to pay tribute to some TV personality.      

 Yesterday, my wife and I trek to Costco with our kids, buy the new cookbook, and get into the line of about 100 people with camera in hand.  As I look around and observe the "Costco advance team" scrambling to set up an area in a Costco store for the grand arrival, I am reminded of the time I had the privilege of meeting President Bush #1, and my contempt for the "celebrity" appearance grows.  Finally, the line starts to move and it is our turn.  Book, proof of purchase, camera, and child in hand we make our way to the greeting area.  What follows is truly remarkable.  My daughter starts to scurry towards her favorite TV chef, and I watch Giada's whole personality change.  She switches off the factory book signing routine and turns into a real person.  She leans over her desk and starts to engage my daughter.  Her face lights up and her voice changed to the higher-pitched kid voice that all moms possess.  She spoke with my daughter for a minute or two as the line stopped moving, she showed her a picture of her own daughter who is similar in age to mine and she suggested a recipe for some pasta for my daughter to "cook with her Daddy".  This was the best $19.99 plus tax and two hours I have ever spent. 

So much of what we consume, whether it be food, media, or some type of durable goods are FAKE.  Big companies know that we want to buy into the "genuine" so they sell us their ideas about what is and what isn't.  This is nothing more than reengineered reality. Part of the reason I am writing is to chronicle my own efforts to weed out this "FAKE-NESS" in my household.  

My daughter met Giada De Laurentiis yesterday for three minutes.  I'm not claiming to know this woman like family, but I know how she treated my daughter.  She is the real deal and her show will continue to be on in my house.  I appreciate seeing that she isn't just an engineered personality!


Monday, March 26, 2012

Bringing Home The Bacon

Do you really need a bunch of hipsters to tell you that bacon is one of America's favorite foods?  Let's get real, like me, you have probably been saving your bacon until all the pancakes are finished so that the bacon can be the last thing you taste. Plus, it's always more satisfying when you can eat a few pieces of bacon consecutively, right? Like you guys, I've loved bacon since before it was cool. And let's not forget, pork bellies were traded as a commodity on the Chicago Mercantile Exchange for fifty years!
So this week's project is making one of my all-time favorites better. I am going to try curing and smoking my own bacon. As I started to research the process a few days ago, I couldn't help the urges I felt for just a little taste of this culinary treasure. In my haste, I laid out some maple bacon on a cookie sheet and lightly sprinkled some Bella's Backwoods BBQ rub. After a few minutes, I realized I had discovered something amazing here. Perfectly smokey and a bit sweet, it elevates bacon to much more than a side note to a meal.
I was wondering how to season my own bacon when I make it this week. By that I actually mean: "how to further season my bacon, in addition to maple", which is an obvious no-brainer. Bella's Backwoods BBQ rub is a perfect partner. I designed this rub for pork, and bacon is tops when you're talking pork. Wish me luck, I'll keep all you bacon hipsters posted!!



Friday, March 23, 2012

Pork Chops & Potato Apple Hash

I decided to make a meal for my family that included all the products I am now selling in my Etsy store.  The Pork Chops had Bella's Backwoods BBQ Rub on it as well as Mr. Snarky's BBQ Sauce.  It has been beautiful out so I uncovered my grill and went to work.  The hash I made has potatoes, apples, bacon, and Hickory Smoked Salt.  My family loved it.  First grilling success of the season!

You can get all of my products at www.etsy.com/shop/roccoscountryspice

Monday, March 19, 2012

Mr. Snarky's BBQ Sauce

Fathers day is quickly approaching! Make that special guy in your life the BBQ champion he already knows he is. This simple, straight-forward BBQ sauce is perfect on pork, chicken, beef or just about whatever else is going on the grill.
Named after our infant son, who we most affectionately nick-named "Mr. Snarky", this amazing sauce is just sweet enough to perfectly compliment it's slight vinegar kick. And just like our very own Mr. Snarky, it's just the very best!


Custom label printing available. Makes a great gift for Father's Day, birthdays, Host/Hostess gifts or the guy who has "everything".

Are you hosting a golf outing or corporate event? Ditch the usual, and make a statement with your custom label. Contact us for volume pricing.

Pair with our Bella's Backwoods BBQ Rub for a truly amazing BBQ experience.     

  
Please visit my new store for some great homemade items!
www.etsy.com/shop/roccoscountryspice 

Sunday, March 18, 2012

You can't feel the heat unless you hold your hand over the flame

I am not one to take any sort of pleasure in using lofty words to describe myself so, I'll keep this simple.  I am passionate about my faith, my family and friends and food, but more specifically, cooking.   My personality is reflected in everything I cook.  My tendency to have a more pragmatic outlook often times leads me to become my biggest critic.  I don't discriminate against any food, just against lazy food.  If its not from the heart of the person making it, it's just not worth eating it, and impossible to truly enjoy it.  For me, cooking is intimate, it allows me to share a piece of myself with those I choose to serve.    The way I see it, when it comes to serious home cooks, there are two kinds; there are those who cook to impress the the people around them and there are those who cook because they love cooking.  They love the process, the ritual, the constant search for the best ingredients, but above all, they love the people for whom they are serving.  In my kitchen, a compliment is nothing more than a pleasant side-effect.   More recently, I've started an experiment to see if what the national food companies say or portray is actually true.  Is it impossible to make great food that people love without some soulless, prepackaged food from a grocery store?  Well, my opinion is a resounding  NO.  The following is a record of my experiment.  Stay tuned